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AI GTM Lab Dublin: Practical AI Applications in Sales and Marketing
September 2 @ 5:00 pm
Artificial intelligence is often described as a technology that will transform sales and marketing. However, it is not always easy to see how companies are actually using AI in their daily workflows.
AI GTM Lab aims to focus on practical systems and real experiences, rather than vendor pitches or broad predictions.
What is AI GTM Lab Dublin?
Organised by Pitstop, the event will take place at Ashton’s in Dublin from 5pm to 9pm on Wednesday, 2 September 2026.
Following the Practical AI for GTM event held in May, this second gathering will feature seven short talks.
GTM, or “go-to-market”, describes how a company brings its product to market by connecting sales, marketing, customer acquisition and growth.
The speakers will explore how AI is being used across these processes, the systems they are developing and what they are learning from their work.
Who will speak at AI GTM Lab?
The confirmed speakers are:
One practical example will come from Mark Colgan, who will discuss an account-prioritisation dashboard designed to replace multiple open tabs and hours of manual company research. The system helps sales teams identify and focus on the right accounts.
Sarah McDevitt will explore why human judgement, creativity, empathy and trust become even more important as AI makes GTM processes faster.
What happens after the talks?
The seven short talks will be followed by a panel discussion. The evening will continue with canapés, drinks and an opportunity to network with GTM leaders.
I previously featured Coso.ai on AI Dubliners, so seeing its co-founder James Flynn among the speakers is particularly interesting. His participation also highlights the connection between AI products being developed in Ireland and their practical applications across sales and marketing.
For those interested in using AI as part of real sales and growth workflows, AI GTM Lab offers an opportunity to hear directly from people developing and applying these systems.
Registration and current ticket information are available on the AI GTM Lab Eventbrite page.