AI Will Scale Activity — But It Won’t Close Deals

AI is rapidly transforming how sales and go-to-market teams operate. From automating outreach to generating content at scale, AI tools are increasing activity across every stage of the funnel. But one critical question remains: can AI actually close deals?

This event, part of Dublin Tech Week, explores the limits of AI in modern sales environments. While AI can boost efficiency, personalise communication, and streamline workflows, closing deals still requires trust, human judgment, and relationship-building.

Attendees will gain practical insights into where AI adds real value in sales processes — and where human expertise remains essential. The session will highlight the balance between automation and authenticity, helping founders, sales leaders, and GTM teams understand how to integrate AI without losing the human touch that drives conversions.

Whether you’re building a startup or scaling a sales team, this discussion offers a grounded, real-world perspective on using AI effectively — not just to increase activity, but to drive meaningful outcomes.