For a B2B sales team to reach the right customers, it must first identify the right companies. However, researching potential customers, evaluating whether they are a good fit, verifying contact details and preparing personalised messages still requires a significant amount of time.
Connected to Ireland’s startup ecosystem, SectorSift aims to bring these fragmented tasks together within a single AI powered workflow. The platform’s development reflects how AI is moving from being a tool that simply provides information to a more autonomous system capable of carrying out specific parts of the sales process.
What Does SectorSift Do?
SectorSift is a B2B lead generation and sales development platform that helps companies define their ideal customer profile, meaning the type of business they want to reach.
Users can set criteria such as industry, company size, location, revenue and technologies used. The AI agents behind the platform then aim to research, match and prioritise companies that fit those criteria.
According to SectorSift’s description of its platform, its product brings together several stages of the sales process:
- Defining the ideal customer profile
- Finding and prioritising relevant companies
- Enriching company and contact information
- Preparing personalised outreach across multiple channels
- Transferring results into CRM workflows
This approach focuses not only on helping sales teams find more companies, but also on making the process between research and initial contact more organised.
More Than a Research Tool?
SectorSift’s current positioning goes beyond offering a database of sales leads. The company is working to simplify and automate the outbound sales process.
One example is Felix, which SectorSift describes as an “AI Agentic BDR”. A BDR, or Business Development Representative, researches potential customers and begins the initial contact process. Felix is presented as an AI powered representative that uses a company’s website and business goals to identify potential customers and begin sales research.
This direction reflects a broader change in B2B sales technology. AI is no longer positioned only as an assistant that gives recommendations to sales representatives. It is increasingly becoming an operational layer connecting research, prioritisation and outreach.
SectorSift’s Development Within Ireland’s Startup Ecosystem
According to Seditio Group’s SectorSift case study, product development began in November 2024. The platform combines large language models, Google APIs, data enrichment and its own company ranking logic.
SectorSift has also participated in the NDRC Startup Programme and Enterprise Ireland supported programmes. In 2026, Vincent Ghiotti was listed as the founder of SectorSift among the entrepreneurs who completed the New Frontiers Phase 2 programme at TU Dublin. The Enterprise Ireland Start Up Day 2026 directory also lists Vincent Ghiotti alongside SectorSift.
The technical development of the platform involves Seditio Group, a company founded in Dublin. Seditio founder Antonie Geerts also describes SectorSift as one of the platforms he has founded within his product leadership portfolio.
The AI Dubliners Perspective
What stands out to us about SectorSift is not simply its use of AI to find potential customers. The more significant shift is how parts of the sales development process that were previously divided between different tools and manual tasks are beginning to come together within a single system.
Of course, greater automation does not guarantee that every company identified will be the right target or that every message created will be effective. Data quality, target selection and human judgement remain important.
The main question for B2B sales may therefore not be how many leads AI can find. A more meaningful question is this: Will AI simply help sales teams reach more people, or will it help them build better relationships with the right companies?
Editorial verification note: We could not confirm Martin Corbin’s current role at SectorSift through reliable official sources. For this reason, the article does not assign a specific role to him.
